How to Research Customer Pain Points

Happy Monday, AI Marketer!

Welcome to your weekly edition of the Marketing Prompts Guy’s newsletter.

My goal is to help you become an AI Marketer in only 2 minutes per week.

Let’s get to it.

Read time: 2 minutes

Today’s lesson: turning complaints into business opportunities

I was standing around at a play gym today, drinking coffee while my kids played.

I wanted to sit down but noticed that the chair had bright pink and red stains on it.

I thought it was creepy that this place for children had stainable furniture.

Who couldn’t have foreseen that kids and parents would spill stuff everywhere?

It was gross.

So I put down my coffee and fired up the ChatGPT app:

Prompt 1:

Hi. I’m a marketer for a new play gym in a small city. You are my market research consultant and have studied the entire market for play gyms. Please list for me the most common complaints in customer reviews about play gyms.

ChatGPT knew that the number #1 most common criticism of play gyms across the entire corpus of human text on the web is “Cleanliness and Hygiene.”

Wow.

That is useful information.

Here we have what appears to be a fairly successful play gym, committing what seems to be the cardinal sin of play gyms.

One of the marvels of large language models trained on vast swaths of the internet is that they have effectively cataloged the complaints of humanity.

If you’re running a business, you should study the most common complaints in your industry and use those to your advantage.

Prompt 2:

Are you able to quantitatively compare the frequency of complaints among these different types? I need to understand if they’re of similar importance or if some are discussed far more frequently than others.

Prompt 3: 

Thanks. I want to position my new play gym in contrast to the concerns about cleanliness and safety. Can you recommend some ways to reinforce these themes during the customer experience?

Prompt 4:

Thanks. Are there any elements I can introduce actively into the customer experience, such as check-in, to reinforce these?

In 5 minutes I discovered:

• What the most common complaints are across all play gyms

• How to differentiate my play gym based on those complaints

• Ways to reinforce this positioning across my customer experience

Which could be really damn valuable.

Give these prompts a try with your own business and let me know what you uncover.

I’d love to hear about it.

Click here to view the entire ChatGPT prompt.

(note: I randomly had a question about gas station bathrooms after thinking about hygiene, apologies for the tangent at the end)

See you next week!

-The Marketing Prompts Guy

PS - I promise to give you valuable practical examples each week to become a 10x marketer with AI. Respond and let me know what your goals are so I can help you.