Why Winning Ads Work

Happy Monday, AI Marketer!

Welcome to your weekly edition of the Marketing Prompts Guy’s newsletter.

My goal is to help you become an AI Marketer in only 2 minutes per week.

Let’s get to it.

Read time: 2 minutes

Today’s lesson: How to Reverse Engineer Winning Ad Copy

Before we dive in:

Winning ads can seem mysterious.

Even now, I have a hard time predicting which ads will work.

But there’s an easy way to produce more winning ads:

Ask ChatGPT to analyze the structure of your favorite ad copy.

Warning: this may not be that useful for single-sentence headlines.

But when it comes to longer ad copy, it can be insightful.

If you subscribed recently, you may have come from an ad you saw on Facebook like this:

It’s generating a low cost per new email subscriber, so I wanted to analyze the narrative structure and use it as a template in the future.

PROMPT:

I have a very successful Facebook ad with the following copy. Can you please analyze it as if you are an expert copywriter and explain to me why it's so effective?

Primary text: "Is this you?"

Image text: '"Hey, it's the Marketing Prompts Guy."

A lot of digital marketers are worried AI will replace them.

I don't think that's true.

So I put together a FREE Guide with 99 powerful AI prompts for you to start future-proofing your marketing career.

Get your copy now by clicking this ad and dropping me your email.'

Headline: Future-Proof Your Marketing Career
Button CTA: Download

PROMPT 2: 

Thanks. Can you please translate this ad copy into a reproducible narrative structure and list of copywriting devices that I can use for future ads?

The next time an ad stops you in your tracks, have ChatGPT help you reverse engineer why it may be effective.

As always - run these prompts a couple times in different chat windows to see a variety of insights.

Remember - you’re only one prompt away from a winning campaign.

Click here to view the entire ChatGPT prompt.

See you next week!

-The Marketing Prompts Guy

PS - are you struggling with your marketing? Answer the poll so I know how to make these newsletters incredibly useful to you: